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The Daily Telegraph's James Morrow takes the new McDonald's McVeggie burger for a test drive
The fast food rivalry between Hungry Jack’s and McDonald’s continued, with Hungry Jack’s launching an advertising campaign defending its Big Jack burger.Source:Supplied
The fast food rivalry between Hungry Jack’s and McDonald’s continues, with Hungry Jack’s launching an advertising campaign defending its Big Jack burger.
This comes after McDonald’s filed a law suit last month against Hungry Jack’s for its Big Mac burger lookalike.Hungry Flame For Mac Catalina
Hungry Jack’s is yet to file a defence after McDonald’s backlash, claiming the rival “deliberately adopted or imitated” the famous Big Mac burger.
But Hungry Jack’s has made a cheeky dig at its rival in a new TV ad.
A voiceover in the ad for the Big Jack says: “They reckon Aussies are confusing the Big Jack with some American burger. But the Big Jack is clearly bigger with 25 per cent more Aussie beef, flame grilled with a barbecue taste.”
McDonald’s claims the Big Jack burger is “likely to deceive or cause confusion” among its consumers since its rival has been promoting the new burger in Australia since July.
In a federal court filing, McDonald’s has asked the court to restrain Hungry Jack’s from using its new trademarks or any others that are “substantially identical or deceptively similar” to McDonald’s trademarks, and for an order cancelling the Big Jack trademark.
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McDonald’s has been making Big Macs since the 1970s.Source:News Regional Media
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The fast food chain is also seeking damages, interests and costs as well as an order that Hungry Jack’s destroy all “promotional materials, including physical and electronic brochures, menus, advertising and marketing materials, stationery, signage, packaging and documents” using the Big Jack trademarks.
“Hungry Jack’s is bemused by the trademark lawsuit filed against it in the Federal Court,” a Hungry Jack’s spokseperson commented. “This is without basis. Big Jack is a registered trademark of Hungry Jack’s and it is clearly evident that customers are not confused or misled that the Big Jack and Mega Jack burgers are only available at Hungry Jack’s.”Hungry Flame For Mac DesktopHungry Flame For Mac Download
The look of the burger and ingredients are extremely similar as well as their taglines. Шрифты кириллица for mac. McDonald’s famous Big Mac descriptor is: “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” While the Big Jack is described online as: “Two flame-grilled 100 per cent Aussie beef patties, topped with melted cheese, special sauce, fresh lettuce, pickles and onions on a toasted sesame seed bun.”
